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¡¡¡¡62.Advertising can persuade the consumer to buy worthless products by.

¡¡¡¡[A] stressing their high quality

¡¡¡¡[B] convincing him of their low price

¡¡¡¡[C] maintaining a balance between quality and price

¡¡¡¡[D] appealing to his buying motives

¡¡¡¡63. The reason why the bread advertisement is misleading is that.

¡¡¡¡[A] thin slices of bread could contain more calories

¡¡¡¡[B] the loaf was cut into regular slices

¡¡¡¡[C] the bread was not genuine bread

¡¡¡¡[D] the total number of calories in the loaf remained the same

¡¡¡¡64. The passage tells us that.

¡¡¡¡[A] sometimes advertisements really sell what the consumer needs

¡¡¡¡[B] advertisements occasionally force consumers into buying things they don¬ðt need

¡¡¡¡[C] the buying motives of consumers are controlled by advertisements

¡¡¡¡[D] fire insurance is seldom a worthwhile investment

¡¡¡¡65. It can be inferred from the passage that a smart consumer should.

¡¡¡¡[A] think carefully about the benefits described in the advertisements

¡¡¡¡[B] guard against the deceiving nature of advertisements

¡¡¡¡[C] be familiar with various advertising strategies

¡¡¡¡[D] avoid buying products that have strong emotional appeal

¡¡¡¡66. The passage is mainly about.

¡¡¡¡[A] how to make a wise buying decision

¡¡¡¡[B] ways to protect the interests of the consumer

¡¡¡¡[C] the positive and negative aspects of advertising

¡¡¡¡[D] the function of advertisements in promoting sales

¡¡¡¡Part ¢õCloze(15 minutes)

¡¡¡¡Directions: There are 20 blanks in the following passage. For each blank there are four choices marked [A], [B], [C] and [D] on the right side of the paper. You should choose the ONE that best fits into the passage. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.

¡¡¡¡Music comes in many forms. Most countries have a style of their own. 67 the turn of the century when jazz was born, America had no prominent 68 of its own. No one knows exactly when

¡¡¡¡jazz was 69, or by whom. But it began to be

¡¡¡¡70 in the early 1900s.Jazz is Americas contribuª²

¡¡¡¡tion to 71 music. In contrast to classical music,

¡¡¡¡which 72 formal European traditions, jazz is spontaneous and free form. It bubbles with energy, 73 the moods, interests, and emotions of the

¡¡¡¡people. In the 1920s jazz 74 like America, and

¡¡¡¡75 it does today. The 76 of this music are

¡¡¡¡as interesting as the music 77.American Negroes, or blacks, as they are called today, were the jazz 78 .They were brought to Southern States

¡¡¡¡79 slaves. They were sold to plantation owners

¡¡¡¡and forced to work long 80.When a Negro died

¡¡¡¡his friend and relatives 81 a procession to carry the body to the cemetery. In New Orleans, a band often accompanied the 82 .On the way to the cemetery the band played slow, solemn music suited to the occasion. 83 on the way home the mood changed. Spirits lifted. Death had removed one of their 84, but the living were glad to be alive.

¡¡¡¡The band played 85 music, improvising(¼´Ð˱íÑÝ)on both the harmony and the melody of the tunes 86 at the funeral. This music made everyone want to dance. It was an early form of jazz.