【答案解析】
57.【解析】[C]推断题。意为“在商业中怎样对待文化有着不同意见”。 文化在商业中是一个很具挑战性的因素,不同的国家与地区可能会有不同的文化体系。在商业中，应该怎样对待不同的文化，商业界存在着不同的看法。
58.【解析】[A]细节题。Pepsi采纳的是国际化的商业风格，这与那些主张国际化的派别的意见是相一致的。
59.【解析】[C]推断题。意为“承认商业世界中文化的多元性”。两个派别都承认商业世界中文化的多元性。他们的不同在于，如何对待不同的文化，应该搞国际化还是对不同的文化采取不同的策略。
60.【解析】[D]主旨题。由文中的例子可以知道，作者主要关心的并不是研究多种文化形态，而是文化背景对商业运作的影响。所以D是正确答案。
61.【解析】[B]细节题。意为“都具有耐心这一素质”。即他们并不急于对号入座而是依据最基本的商业原则谨慎地建立自己的运行模式。
完形填空
Part ⅤCloze (15 minutes)
Directions:There are 20 blanks in the following passage. For each blank there are four choices marked [A], [B], [C]and [D]on the right side of the paper. You should choose the ONE that best fits into the passage. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.
Who won the World Cup 1994 football game? What happened at the United Nations? How did the critics like the new play? 67 an event takes place, newspapers are on the streets 68 the details. Wherever anything happens in the world, reports are on the spot to 69 the news. Newspapers have one basic 70 , to get the news as quickly as possible from its source, from those who make it to those who want to 71 it. Radio, telegraph, television,and 72 inventions brought competition for newspapers. So did the development of magazines and other means of communication. 73 , this competition merely spurred the newspapers on. They quickly made use of the newer and faster means of communication to improve the 74 and thus the efficiency of their own operations. Today more newspapers are 75 and read than ever before. Competition also led newspapers to branch out to many other fields. Besides keeping readers 76 of the latest news, today’s newspapers 77 and influence readers about politics and other important and serious matters. Newspapers influence readers’ economic choices 78 advertising. Most newspapers depend on advertising for their very 79 .News-papers are sold at a price that 80 even a small fraction of the cost of production. The main 81 of income for most newspapers is commercial advertising. The 82 in selling advertising depends on a newspaper’s value to advertisers. This 83 in terms of circulation. How many people read the newspaper? Circulation depends 84 on the work of the circulation department and on the services or entertainment 85 in a newspaper’s pages. But for the most part, circulation depends on a newspaper’s value to readers as a source of information 86 the community, city, country, state, nation, and world—and even outer space.
67.[A]Just when [B]While [C]Soon after [D]Before
68.[A]to give [B]giving [C]given [D]being given
69.[A]gather [B]spread [C]carry [D]bring
70.[A]reason [B]cause [C]problem [D]purpose
71.[A]make [B]publish [C]know [D]write
72.[A]another [B]other [C]one another [D]the other
73.[A]However [B]And [C]Therefore [D]So
74.[A]value [B]ratio [C]rate [D]speed
75.[A]spread [B]passed [C]printed [D]completed
76.[A]inform [B]be informed [C]to informed [D]informed
77.[A]entertain [B]encourage [C]educate [D]edit
78.[A]on [B]through [C]with [D]of
79.[A]forms [B]existence [C]contents [D]purpose
80.[A]tries to cover [B]manages to cover[C]fails to cover [D]succeeds in
81.[A]source [B]origin [C]course [D]finance
82.[A]way [B]means [C]chance [D]success
83.[A]measures [B]measured [C]is measured [D]was measured
84.[A]somewhat [B]little [C]much [D]something
85.[A]offering [B]offered [C]which offered [D]to be offered
86.[A]by [B]with [C]at [D]about
【全文翻译】
谁获得了1994年世界杯足球赛的冠军?联合国发生了什么事情?批评家如何喜欢新剧?一个事件刚刚发生，街上就有报纸报道详情了。世界上无论什么地方发生事情，现场的消息报道就出现了。报纸有一个基本的目的，即尽快从消息来源地、消息制造者处获得消息，并把它传递给想要知道消息的人。无线电、电报、电视及其他发明是报纸的竞争对手。杂志和其他通讯方式的发展也给报纸带来竞争。然而，这种竞争只是加速了报纸的发展。报纸很快地利用更新、更快的通讯手段来提高速度，进而改善自身的运作效率。现在发行的报纸远远超过了以前任何时候。竞争也使报纸向其他许多领域扩展。除了不断为读者提供最新的新闻外，现在的报纸还通过政治报道和其他的重要事件来教育和影响读者，通过广告来影响读者的经济选择。大部分报纸依靠广告收入来维持生存，其售价较低，甚至不足以抵付其成本的一小部分。大部分报纸的收入来源于商业广告，而广告业务的成功取决于报纸在客户(要登广告的人)心中的价值。这种价值是以发行量来衡量的。有多少人阅读该报纸呢?发行量的大小，很大程度上取决于发行部门的工作及报纸所提供的服务或娱乐。但是，很大程度上，报纸作为关于社区、城市、国家、州、民族、世界甚至外层空间的信息来源，它的发行量取决于其对读者的价值。
【答案解析】
67.【解析】[A]just在此为副词，意为“刚刚”，做状语。此句意为“一个事件刚刚发生，街上就有报纸报道详情了”，说明报纸对新闻的反应之快。
68.【解析】[A]to give和giving都合乎语法，但giving强调的是正在发生的动作，而此处重点表达的是“反应快”，不是正在做什么。
69.【解析】[A]消息、信息要靠收集。
70.【解析】[D]后面的不定式短语表示目的。
71.【解析】[C]提供信息的目的是为了让他人知道，所以选C。
72.【解析】[B]other意为“其他的”。此句意为：无线电、电报、电视及其他发明，成为报纸的竞争对手。
73.【解析】[A]根据句中的merely及其后所述内容，应选however，表转折。
74.【解析】[D]使用更新、更快的通信工具，目的是提高速度。
75.【解析】[C]报纸是印出来的，先印后看(读)。
76.【解析】[D]“keep sb. 过去分词”是一种复合结构，sb.与过去分词为被动关系，意为保持这种关系的继续。此句的意思是：报纸不断地为读者提供新闻信息。
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