attitude n. ①态度，看法 ②姿势
例：It’s not his work that bothers me; its his attitude. 困扰我的不是他的工作，而是他的态度。Don’t give me your attitude. 别跟我摆架子。搭配：take an attitude towards/to 对……的看法：He takes a mellow attitude to life. 他对生活有成熟的看法。
听力扩展：One old person complained to the doctor that his right ear was giving him trouble; he couldn’t hear. So the doctor checked, checked, checked, listened, listened and said, “Oh, you know your ear trouble is an old age problem. Your ear is getting old. That’s why you can’t hear.” So the patient said with a bad attitude, “Nonsense, the left ear is just as old.”有个老人向医生抱怨右耳有问题，听不见。医生检查又检查、听了又听，然后说：“哦!你知道吗?你耳朵有毛病是因为年老的关系，你的右耳已经老化了，所以才听不到。”病人态度粗鲁地说道：“胡说!我的左耳也一样老呀!”【注】complain v. 抱怨
attract v. 吸引，引起……的注意
例：The flower show attracted large crowds this year. 今年的花展吸引了大批观众。搭配：attract sb.(to sb./sth.) 吸引，使喜欢： What attracted me to her was her sense of humour. 吸引我的是她的幽默感。拓展：attractive a. 吸引人的
average n. 平均数;a. 普通的，平常的
例：Rainfall this year exceeded the yearly average. 今年的雨量超过了年平均降雨量。搭配：on (the/an) average 平均，一般来说：In winter, the temperature here is 2℃ on average. 冬天，这里的平均温度是2摄氏度。averagely a. 平均地，一般地
听力扩展： The average cost of saving one seal was $80,000. At a special ceremony, two of the most expensively-saved animals were released into the wild among cheers and applause from people. A minute later, a killer whale ate them both.救援每只海豹的平均费用达到8万美元。在一个特别的仪式上，有两只花巨款拯救回来的海豹，在人们的欢呼和掌声中被放回大自然。一分钟后，它们双双被杀人鲸吞入肚中。【注】release v. 释放，解放;applause n. 掌声
belief n. ①相信 ②信念，信仰
例：There was a happy chime of belief and practice in everything she said. 她所说的每一件事都体现了信仰和行动的完美和谐。His firmness on his belief supported him in difficulties. 困境中，他坚定的信仰支撑着他。搭配：beyond belief 令人难以置信：Dissatisfaction with the government has grown beyond belief. 对政府的不满已经达到令人难以置信的程度。
听力扩展： An ass once found a lion’s skin. He put it on and his belief was that others would be scared, then he walked towards the village. All fled when he came near, both men and animals. The ass felt quite proud. He lifted his voice and shouted, but then everyone knew him. His owner came up and gave him a sound whipping. Shortly afterwards, a fox came up to him and said, “Ah, I knew it was you by your voice.”有头驴发现一张狮子皮，他披着它，心想其他人一定会怕他，然后走进村庄。所有的人和动物见到他走过来都逃走了。驴感到很得意，他高声地嘶叫，却被人认了出来。他的主人跑过来打了他一顿。不久，一只狐狸也跑过来，对他说：“哦，你一张嘴我就知道你是驴。”【注】whip v. 鞭打
benefit v. 有益于，得益;n. ①益处，好处 ②救济金
例：This project is of great benefit to everyone. 这项工程对每个人都大有好处。Are you entitled to unemployment benefit? 你有资格领取失业救济金吗?搭配：benefit from从……中受益：I have benefited a lot from extensive reading. 泛读令我受益匪浅。for the benefit of 为了(……的好处)：Parents are always thinking for the benefit of their children. 父母总是为孩子着想。拓展：beneficial a. 有益的，受益的
听力扩展：
A: I really like what you have, but the price for this product is much higher than we expected. Im absolutely not a buyer at that price.
B: I know it is not the cheapest on the market. But if you take the quality factor into consideration, you will find your company will benefit in the long term. This device is built in with the most advanced technology. Every aspect has reached the international standard.
A: Err, well, I can’t decide right now. Do you mind if I have a small internal discussion on this first? I will tell you our decision this afternoon.
A：我真的很喜欢你们的产品，但是价格比我们想象的要高，我无法接受这个价格。
B：我知道我们的产品不是市场上最便宜的，但是从产品质量的角度考虑，从长远观点来看贵公司定会受益。我们使用了最先进的技术，各方面都达到了国际标准。
A：嗯，我现在不能决定，我先内部讨论一下你不介意吧?今天下午告诉你我们的决定。
brand n. 牌子，类型;v. 打烙印，铭记
例：She’s gone over to a milder brand of cigarettes. 她已改抽另一牌子、味道较淡的香烟。These frightful experiences are branded on his memory. 这些可怕的经历深深地印入他的记忆。搭配：brand new 全新的，崭新的：This is a brand new computer. 这是一台全新的计算机。brand sb. as sth. 丑化，败坏名声：They were branded as liars and cheats. 他们被说成是说谎者和骗子。brander n. 打烙印的人
听力扩展：
A: I think that would be a good idea. Price is an important variable in our market, so we can use it to build our customer base. If our customers get hooked on the low introductory price, they will buy and become more loyal to our brand. Later on, when we hit a record and have a good customer base, we can increase the price.
B: That sounds like a really clever marketing strategy.
A: This is a very competitive market. We’ve got to come up with a few clever strategies in order to keep our place on top.
B: I think our main strength is with young consumers.
A：我觉得这主意不错。价格在市场上是个重要的变量，所以我们可以利用价格建立顾客基数。如果顾客被我们的低价位所吸引，他们就会购买我们的牌子，并成为我们忠实的消费者。日后，创下销售纪录、打下良好的顾客基础之后，再提高价格。
B：听起来真是个聪明的销售策略。
A：这是个充满竞争的市场。必须想出几个聪明的办法来保持我们的领先地位。
B：我认为我们的优势在于产品能吸引年轻顾客。【注】variable n. 变数
community n. 社区，团体
相关推荐：
专家指导：寒假备考英语四级的三大技巧 2010年6月大学英语四六级考试改错高频短语
