Questions 26 to 28 are based on the passage you have just heard.
26.[A] The importance of advertisement.
[B] The society’s great need of advertisement.
[C] The origin of advertisement.
[D] The prosperity of advertisement.
27. [A] The local governments.
[B] Their owners families.
[C] Advertisements.
[D] The audience.
28. [A] Advertising is personal.
[B] Advertisements are convincing.
[C] Advertisements are unreliable.
[D] Advertisements are misleading.
Passage Two
Questions 29 to 31 are based on the passage you have just heard.
29. [A] The games shouldn’t be held in Salt Lake City.
[B] The games have met their environmental goals.
[C] The games did little to protect the environment.
[D] The games have caused lasting damages to the area.
30. [A] Sports competition.
[B] Cultural exchange.
[C] Economic development.
[D] Environmental protection.
31. [A] Building ski jumps farther away from the city.
[B] Developing better public transportation in the city.
[C] Planting more trees around the fields.
[D] Promoting the use of cleaner energy.
答案和解析：
Section B
Passage One
When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something competent to catch your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media work. The government does not give money to mass media such as TV stations, newspapers, magazines and radio stations. They are all owned privately. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public.” And some people thought that advertising was “truth well told.” Now more and more people describe it in this way： Advertising is the paid, nonpersonal, and usually persuasive description of goods, services and ideas through various media.
All advertisements try to make people believe that the product, idea, or service advertised can do well to them. Advertisements exist everywhere in our lives.
Questions 26 to 28 are based on the passage you have just heard.
27. What’s the financial source of the privately owned mass media?
【解析】选[C]。选项[C]符合题意，依据是So where does the moneycome from? From advertisements。
28. According to the passage, what is one of the features of advertisements?
【解析】选[B]。选项[B] 符合题意，依据是Advertising is the paid, nonpersonal, and usually persuasive description of goods, services and ideas through various media。convincing是persuasive的同义转述，意为making you believe that something is true or right，即“使相信，使确认”。
Passage Two
Officials at the Olympic Games taking place in Salt Lake City, Utah, say they have met their environmental goals. However, environmental groups say the Salt Lake Olympic Games have done pemp3anent hamp3 to the area. Protection of the environment is now officially one of the three goals of the Olympic movement. The other two goals are sports and culture. Today, many cities seeking to hold the Olympic Games promise to offer greater protection for the environment. However, an environmental group says that the Salt Lake Olympic Committee make promises that it has not kept. For example, activists criticize ski jumps that were built into the sides of the mountains. They also criticize the officials for pemp3itting trees to be cut down and new roads built for the Olympic Games. They said better public transportation is needed to help decrease air pollution during the Games. And they said not enough has been done to reduce energy use. Lawyers say the Olympics are being used as an excuse to pemp3it development that nomp3ally would be unacceptable under the current environmental laws.
