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2015年6月英语四级仔细阅读练习及答案解析(4)

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  Passage Two

  Questions 61 to65 are based on thefollowingpassage.

  Here’s a case study for would-be MBAs to consider:the success of H Mart.an international supermarket chain based in New Jersey(the“H”in H Mart stands for Han Ah Reum.which means“one arm full of groceries”in Korean).Tlle first H Mart opened in Queens,New York in 1982,as a corner shop.Now there are stores in 11 states,Canada and Britain.A new one recently opened in Cambridge.

  Massachusetts,an affluent city outside Boston.

  The future looks bright for Asian supermarkets like H Mart.Eamings of Asian-American households outpace the American average.Their spending exceeds all other groups,too,according to Geoscape,a consultancy.And they spend more of their money on groceries than the average America household.But Asian delicacies can be hard to come by:few Americans are likely to see durian or bamboo shoots in their local shop.Some specialty ingredients are only to be found at a premium(高价)in up-market grocery stores,or miles away,in ethnic markets in older Asian neighborhpods.

  Americans have developed greater appetite for cooking and eating Asian foods,t00.In 2012 non.restaurant sales of Asian foods topped $1.5 billion,according to Mintel Group.a market.research firm.Though Latin foods are a bigger market,the popularity of Asian foods is growing faster.Once strange.seeming imports like seaweed and sashimi are now fashionable eats.Though the rate of growth is expected to fall,sales are likely to keep rising.

  Yet most Asian grocers have not made efforts to reach new customers,says Jeffrey Cohen,an analyst at IBIS World,an industries watcher.Many shops are located in minority enclaves,and do little to market themselves to other Americans.Cramped car parks and dingy interiors fend off customers used to the bright fluorescence(荧光)of mainstream supermarkets.Ingredients labeled with poorly-translated English Can leave shoppers bamed.

  A few Asian grocery chains have caught on,opening stores in more diverse suburbs,paying attention to cosmetic niceties(细节)and marketing more widely.Other than H Mart,there are   Califomian chains such as 99 Ranch Market and Shun Fat Supermarket,which have been expanding to the American southwest.The former was even featured in a humorous YouTube music vide—“Asians Eat Weird Things”—which has attracted more than 900,000 hits.Those weird things may not seem so weird after all.

  61.What makes the future ofAsian supermarkets so bright?

  A.High income and spending ofAsian-AmeriCalls.

  B. High income ofAsians and unreachable Asian foods in local American shops.

  C.High expenditures of Asians on grocery.

  D.Low earnings of the other groups.

  62.What are the benefits ofAmericans’growing appetite for Asian foods?

  A. The increasing sales and popularity ofAsian foods.

  B.The expansion of Latin food market.

  C.The growing fondness of cooking.

  D.The AmeriCans’good cooking skills ofAsian foods.

  63.Whhat are the reasons for the unreachability ofAsian groceries to Americans?

  A. AmeriCans’dislike to Asian foods.

  B. Asians’unwillingness to do business with AmeriCans.

  C. The poor shopping environment and confusing English introduction of the goods.

  D. Americans’dislike to the English introduction of the goods.

  64.What do Asian do to develop their groceries?

  A. Open stores in suburbs and improve shopping environment.

  B. Market shops to more AmeriCans.

  C. Make use of the mass media.

  D.All ofthe above.

  65.What call be inferred fi'om this passage?

  A.Asian supermarkets will become more and more popular.

  B. Latin foods are less popular than Asian foods.

  C.Americans’incomes are lower than the Asians’.

  D.H Mart is all American international supermarket chain.

  61.What makes the future ofAsian supermarkets so bright?什么因素使得亚洲超市的未来一片光明?

  A.High income and spending ofAsian—Americans.亚裔美国人的高收入及高开支。

  B.High income ofAsians and unreachable Asian foods in local American shops.亚洲人的高收入以及美国当地商店买不到的亚洲食品。

  C.High expenditures ofAsians on grocery.亚洲人在食物方面的高花销。

  D.Low earnings ofthe other groups.其他族群的低收入水平。

  

\

  62.What are the benefits ofAmericans’growing appetite for Asian foods?美国人越来越喜欢亚洲食品有哪些好处?

  A.The increasing sales and popularity ofAsian foods.亚洲食品销售量及知名度的增加。

  B.The expansion ofLatin food market.拉丁食品市场的扩展。

  C.The growing fondness ofcooking.烹饪爱好的增强。

  D.The Anlericans’good cooking skills ofAsian foods.美国人烹饪亚洲食物的高超技能。

  

\

  63.What are the reasons for the unreachability ofAsian groceries to Americans?美国人不去亚洲商店的原因是什么?

  A.Americans’dislike to Asian foods.美国人不喜欢亚洲食物。

  B.Asians’unwillingness to do business with Americans.亚洲人不愿意和美国人做买卖。

  C.The poor shopping environment and confusing English introduction of the goods.糟糕的购物环境以及令人困惑的英文商品说明。

  D.Americans’dislike to the English introduction ofthe goods.美国人不喜欢商品上的英文说明。

  

\

  64.What do Asian do to develop their groceries?亚洲人怎样发展他们的杂货店?

  A.Open stores in suburbs and improve shopping environment.在郊区开分店并改善购物环境。

  B.Market the shops to more Americans.将商店推销给更多的美国人。

  C.Make use ofthe mass media.利用大众传媒。

  D.All ofthe above.上述所有。

  

\

  65.What Can be inferred from this passage?从文中可以推断出什么?

  A.Asian supermarkets will become more and more popular.亚洲超市会越来越受欢迎。

  B.Latin foods are less popular than Asian foods.拉丁食物没有亚洲食品受欢迎。

  C.Americans’incomes are lower than the Asians’.美国人的收入比亚洲人低。

  D.H Mart is an American international supermarket chain.H Mart是一家美国的国际连锁超市。

  

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