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¡¡¡¡Sample Four

¡¡¡¡Directions:

¡¡¡¡You are going to read a list of brands and a table about world 8 Brands. Choose the most suitable brand from the list A-G for each numbered description (41-45). There are two extra brands which you do not need to use. Mark your answers on ANSWER SHEET 1. (10 points)

¡¡¡¡[A] McDonald¡¯s

¡¡¡¡[B] Motorola

¡¡¡¡[C] Cocaª²Cola

¡¡¡¡[D] Disney

¡¡¡¡[E] Microsoft

¡¡¡¡[F] Nokia

¡¡¡¡[G] Toyota

¡¡¡¡The Global Brand Scoreboard

¡¡¡¡Brand2003 brand value ($ billion) Country of ownership Description

¡¡¡¡41.70.45U.S.New variations such as Vanilla Coke and a lemonª²flavored diet drink helped the soft drink icon remain bubbly.

¡¡¡¡42.65.17U.S. The software giant shifted its advertising to build the band, not just sell products, at a time when most rivals were suffering.

¡¡¡¡IBM51.77U.S.Big Blue gained recognition in new markets, partly thanks to an $800 million marketing campaign pushing e-business on demand.

¡¡¡¡GE42.34U.S. Getting doubleª²digit growth is harder, but in tough times, the brand that Edison built held its own.

¡¡¡¡Intel31.11U.S. With Intel Inside and Wiª²Fi out to take over the world, the chipmaker¡¯s Centrino wireless notebook package delivered a powerful punch.

¡¡¡¡43.29.44FinlandStill the World¡¯s leading mobileª²phone maker, it faced stiff challenges form fastª²riser Samsung and a growing crop of operatorª²branded phones.

¡¡¡¡44.28.04U.S. Not the Happiest Place on Earth as its stores were up for sale, ABC overhauled prime time, and travel woes sapped theme parks.

¡¡¡¡45.24.70U.S.Mixed-up orders and dirty restaurants hurt the band. Now business is recovering somewhat behind a renewed focus on service and salads.