Topic 1成语新说

　　Directions： Write an essay of 160-200 words based on the following drawing. In your essay, you should

　　1) describe the drawing briefly,

　　2) explain its intended meaning, and

　　3) give your comments.

　　审题谋篇

　　本题为提纲图画式作文。因此，图画、文字和提供的提纲都是不可忽视的审题要素。从题目要求看，需要写一篇160词~200词的短文。漫画中同一个成语竟然有两种写法，电视广告中是“歪门斜倒”，而成语词典中则是“歪门邪道”。所以，孩子挠着头不知哪个是正确的写法。

　　从图画中可以看出，成语词典中给出的是规范的用词和书写，电视广告中的“斜倒”二字是篡改成语以达到吸引眼球、宣传其产品的目的。近年来，许多广告为了增强宣传效果、吸引注意，频频使用同音字、谐音字更改成语。广告传媒也许认为这是一种创新，但这种所谓的“创新”其实是对成语的恣意篡改，制造宣传“噱头”。这不但是对中华民族语言文化的亵渎,更严重影响到学龄儿童对文字的认知，造成误导。因此，我们必须正视不规范字带来的危害，积极行动起来，杜绝广告中的不规范用词现象。

　　按照题目给出的提纲，第一段需要对图画内容进行简要描述，以描写为主;第二段需要揭示图画反映的深刻内涵：广告中出现的成语篡改现象，并简述其危害;第三段给出个人的建议，对全文进行总结。

　　范文与译文

　　On the Words in Commercials

　　This cartoon depicts a not uncommon yet thought-provoking scene in which a boy, trying to pin down the accurate spelling of a Chinese idiom, is puzzled by the two dissimilar versions presented by the television commercial and the idiom dictionary. In the commercial, the last two characters have been replaced by two homophones so as to distinguish itself from other commercials and grab audience's attention.

　　Undoubtedly, this cartoon arouses our deep concern over the issue of the intended misspelling in commercials, labels as well as brands. The commercial makers may argue that it is an innovative way for propaganda. Yet the majority of people maintain that the arbitrary misspelling is a disrespect for Chinese language and culture boasting a history of 5 000 years. What's worse, it is quite easy for children of school age who just begin to accumulate their vocabulary to be misled by these incorrect spellings.

　　To arouse the general awareness of the importance of language integrity is the first step to solve the problem. Secondly, a ban should be put on this kind of commercials or other misspellings appearing on such media as TVs, newspapers or magazines. Language symbolizes culture, identifies nationality and fosters unity. Therefore, only when the integrity of its language is kept can the nation's image and dignity be safeguarded.

　　论广告用语

　　漫画描绘了一个并不鲜见却值得深思的情景：一个小男孩想要确定一个中国成语的正确写法，但被电视广告和成语词典上两种不同的写法困扰了。广告中，成语的最后两个字被同音字替换，以达到有别于其他广告、吸引观众眼球的目的。

　　毫无疑问，这幅漫画唤起了我们对广告、商标和品牌中出现的刻意误写这一问题的深刻关注。广告制作者可能认为这是一种创新的宣传手段。然而，大多数人认为任意篡改书写是对拥有五千年历史的中国语言和文化的不尊重。更严重的是，刚刚开始积累词汇的学龄儿童很容易受到这种不正确书写的误导。

　　解决该问题的第一步是要唤起公众对语言统一性的重要性的认识。然后，应该禁止此类广告和其他错误书写出现在电视、报纸或杂志等媒体上。语言象征着文化、彰显着民族身份、促进团结统一。因此，只有维护语言的统一性才能保证国家的形象和尊严。

　　拓展语料库

　　1. What the cartoon is trying to express is very conspicuous. 漫画要表达的内容十分明显。

　　2. Whether a person forms a good habit of accurate spelling at his early age exerts a decisive influence upon his attitude toward spelling throughout his entire life. 一个人在小时候是否养成了良好的正确拼写的习惯对其今后一生能否正确对待书写起着决定性的作用。

　　3. Therefore, it is prime time that we put emphasis on the issue of misspelling in commercials. 因此，是时候重视广告中错误书写的问题了。

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