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全国2010年7月高等教育外刊经贸知识选读自考试题

全国2010年7月高等教育外刊经贸知识选读自考试题

全国2010年7月高等教育外刊经贸知识选读自考试题

  五、正误判断题(本大题共10小题,每小题2分,共20分)

  Passage 1

  John T. Chambers, Chief Executive of Cisco Systems, talks about the merger of Cisco with a larger company:

  A merger of equals had a lot of appeal. If you combine the Number 1 and Number 2 players in an industry, by definition you’re Number 1 in terms of size. By combining two companies with good management teams, you automatically build up the strength of your management. You can also widen your customer base and have more distribution channels.

  In addition, the merger automatically makes your remaining competition second level. As a result, your competition must rethink its strategy. In the end, you force a period of mergers and acquisitions on your competition.

  When we looked more closely, our concerns were raised. For example, 50 percent of large-scale mergers fail. Mergers can fail on a number of levels. They can fail in terms of their benefit to the shareholders, customers, employees and business partners. A decision has to be right with each of those groups, or we would not go forward with it.

  If you merge two companies that are growing at 80 percent rates, you stand a very good chance of stopping both of them. That’s a fact. For a period of time, no matter how smoothly they operate, you lose momentum.

  Our industry is not like the banking industry, where you are acquiring branch banks and customers. In our industry, you are acquiring people. And if you don’t keep those people, you have made a terrible, terrible investment. We pay between $500,000 and $2 million per person in an acqusition. So you can understand that if you don’t keep the people, you’ve done a tremendous disservice to your shareholders. So we focus first on the people and how we incorporate them into our company, and then we focus on how to drive the business.

  42. The passage talks about the benefits and problems after a merger of companies. ( )

  43. The word “competition” in this passage means “rivals”. ( )

  44. In order to compete with other companies, Cisco is forced to go into the next round of mergers. ( )

  45. The reason why 50 percent of large-scale mergers fail is just that the companies do not let their shareholders, customers, employees and business partners make decisions. ( )

  46. When Cisco Systems buys another company, its primary focus is on its customers. ( )  

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