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　　To grasp the nature and scope of the problems faced by Gilbert and the Philharmonic, it is useful to consider the career of Beverly Sills, who died a few days before Gilbert’s appointment was announced.

　　In an age of short cultural memories, it is noteworthy how wide-spread an outpouring of regret attended the death of a seventy-eight-year-old opera singer who had retired from the stage nearly 30 years before, especially a singer who was poorly represented by her records, few of which were made when she was in her prime.1 This means that relatively few of the people who mourned Sills’s death could have had any real understanding of why she became famous in the first place—yet they mourned her all the same.

　　The reason for their sorrow was to be found in Sills’s obituaries, all of which devoted much space to describing her regular appearances on such popular TV series as Tonight, The Carol Burnett Show, and The Muppet Show. These appearances won her the affection of millions of people who would otherwise never have heard of her. Taken together, they may well have been the most consequential thing she ever did.

　　Sills was not the only American classical musician of her day to reach out to a mass audience. Leonard Bernstein did the same thing, albeit in a more sophisticated way—but his message was the same. Among the first Young People’s Concerts that I saw on TV as a child was a program about American music. At the end, Bernstein introduced an ordinary-looking man in a business suit who proceeded to conduct the finale of a work he had written. The man, Bernstein explained, was Aaron Copland, and the piece was his Third Symphony, one of the permanent masterpieces of American art. Young as I was, I understood the point Bernstein was driving at: the making of classical music is a normal human activity, something that people do for a living, the same way they paint houses or cut hair.

　　Sills sent the same message every time she appeared on TV. As she explained in an interview conducted a year before her death:

　　In general, [people] thought of [opera singers as] big fat ladies with horns coming out of their heads. They also thought that opera singers were primarily foreign. I think Johnny [Carson] felt that a lot of people thought we were hothouse plants and that I could help change that image by showing that we led ordinary lives with families and children and problems.

　　At the time Bernstein and Sills were sending this message, in their different ways, relatively few American classical musicians knew how urgently it needed to be received. Now they—and we—know better.

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　　Greg Sandow, one of the first critics to have recognized the extent of the crisis of the traditional classical concert, recently made a remark on his classical-music blog (www.artsjournal.com/sandow) that bears repeating:

　　The [fine] arts—as an enterprise separate from our wider culture, and somehow standing above it—are over. . . . [A]ny attempt to revive them (this includes classical music, of course) will have to mean that they engage popular culture, and everything else going on in the outside world.

　　Up to a point, I believe Sandow is correct. If we want to see a revival of the middlebrow culture of the pre-Vietnam era, in which most middle-class Americans who were not immersed in the fine arts were nonetheless aware and respectful of them and frequently made an effort to engage with them through the mass media, then high-culture artists will have to learn how to use today’s mass media in the same way and to the same ends.

　　Should we attempt to revive the old middlebrow culture? After all, there is a serious case to be made for not doing so: the case, in brief, for artistic elitism. The critic Clement Greenberg put it best in the pages of Commentary a half-century ago when he claimed that “it is middlebrow, not lowbrow, culture that does most nowadays to cut the social ground from under high culture.2 Greenberg's point is still arguable—but there is no getting around the fact that if you care about the continuing fate of symphony orchestras, museums, ballet, opera, and theater companies, and all the other costly institutions that were the pillars of American high culture in the 20th century, you must accept that these elitist enterprises cannot survive without the wholehearted support of a non-elite democratic public that believes in their significance.

　　Leonard Bernstein and Beverly Sills apprehended this, and did something about it. Perhaps more than any other American classical musicians of their generation, they did their best to communicate to ordinary middle-class Americans the notion that the fruits of high culture are accessible to all who make a good-faith effort to understand them. While that may not be strictly or wholly true, it is largely true—and an ennobling idea. I would not be greatly surprised if Sills in particular is remembered for delivering this message long after the specifics of her performing career are forgotten.

　　Alas, the message has to a considerable extent been forgotten by the orchestra that Bernstein led. To be sure, the New York Philharmonic, like all American orchestras, works hard at cultivating new audiences—but since Bernstein’s time, its efforts in this direction have rarely involved its music directors. Neither Kurt Masur nor Lorin Maazel made any serious attempt to reach beyond the purview of their regular duties to communicate the significance of classical music to a mass audience. Like most conductors of their generation, they saw their job as purely musical, and took for granted that its value would be appreciated by the larger community they served.

　　Alan Gilbert will not have that luxury. Instead, he must start from scratch. He must realize, first of all, that mere exposure to the masterpieces of Western classical music does not ensure immediate recognition and acceptance of their greatness—least of all when those doing the exposing make it clear that they expect young audiences to like what they are hearing, on pain of being dismissed as stupid.

　　This condescending attitude is part of the “entitlement mentality” that has long prevented our high-culture institutions from coming fully to grips with the problem of audience development. Too many classical musicians still think that they deserve the support of the public, not that they have to earn it. One of the signal virtues of America’s middlebrow culture was that for the most part it steered clear of this mentality. Its spokesmen—Bernstein foremost among them—believed devoutly in their responsibility to preach the gospel of art to all men in all conditions, and did so with an effectiveness that our generation can only envy.

　　I sincerely hope that Alan Gilbert will prove to be a great conductor. But I have no doubt that it is far more important to the future of classical music in America for him to be a great communicator, one who finds new ways to do what Leonard Bernstein did so superlatively well in the days of the middlebrow. And I suspect that his will be the harder task: to make the case for high culture to a generation that is increasingly ignorant, if not downright disdainful, of its life-changing power and glory.

　　Text 2文章取自Business Week (商业周刊)2009年11月5日，原文标题为Top Managers Are Quitting, Without a New Job(顶级经理人在离职，新工作还没着落)，作者为Jena McGregor。文章讲述的是和经济相关的内容，随着金融危机的缓和，工作机会渐增，许多高级经理人在没有找到下家时，就先辞职，也就是现在所谓的“裸辞”。针对这一现象，文章分析了这种“裸辞”的利弊和产生的原因。难度一般。