Vacation travel, a pleasant travel, is one of the faster-growing segments of the tourism industry. These travelers seek enjoyment and pleasure for their travel.
Vacation travel is typically price-sensitive and often concerned with the particular time of day or day of week schedules. Vacation travel has been heavily promoted by the airlines for Saturday and Sunday travel when their transport capacity is not heavily used by business travelers. Further, the vacation travel market is where the airlines often offer lower fares. These tickets often have many restrictions designed to prevent regular business travelers from switching to the lower fares. For example, the super-saver fare requires the passenger to stay at the destination over a Saturday night. Such fares are not good during certain heavy holiday periods or Monday to Friday flights, or they constitute only a small number of seats on flights that normally would not be filled by full-fare business passengers.
The vacation market is an important one to Florida, the Caribbean, Colorado, and Vermont during the winter months for sun and ski vacations. The United States to Europe and the United States coast to coast are strong vacation markets in the summer. Travel agents and tour operators are heavily involved in the vacation market. Charter bus trips and tours are also major parts of the vacation market.
The vacation travel market is also splintering into “boutique” travel niches as well. These are specialty vacations in which recreation and/or rest at a hotel or on a cruise ship are not the major elements of the trip. Trips in this category that have become increasingly popular in recent years include viewing rare animal life at the Galapagos islands, whale watching in Baja California, hiking in Nepal, photographic expeditions in the wilds of Alaska or the Northwest Territories,
safaris in Africa, and nature cruises up the Amazon River. These trips typically are educational; they often employ naturalists who give speeches and show films relating to the site on the trip
21. Business travelers usually take ______ airplanes.
A. weekend
B. weekday
C. holiday
D. particular time
22. Vacation travelers always seek _____ offerings.
A. restricted
B. meal-included
C. weekend
D. low-price
23. “Boutique” travel niches in this passage means ______.
A. specialized purpose travel
B. photographic expeditions
C. traveling for shopping purpose
D. nature loving experience
24. Vacation travel is a very important segment in _____.
A. vacation market
B. charter tourism
C. tourism market
D. specialized market
25. During educational travel the tourists usually see ______ and wildlife.
A. rare animals
B. safaris
C. Amazon River
D. naturalists
Ⅲ. Cloze: (1×15=15)
Directions: Choose the one from the given A, B, C and D to complete the passage
properly.
Good environment starts with location. We have heard some of the most successful operators say 26 is probably 50% of the reason for success. Location
27 that an establishment has to be easily 28 . It has to be located in or near a community 29 near important intersections.
Environment also refers to the 30 of the restaurant. Many successful operators believe that the 31 environmental theme must be complete 32 the guest will perceive a total experience as part of the meal. This completeness 33 to a coordination of the decorations, the 34 and menu covers, food server uniforms, silver, china, glassware, linens, and the 35 of food and service that is 36 .
Studies consistently show that guests are very 37 about the cleanliness of the restaurant, the restrooms, and the outside environs ( 附近的地方 ) of the property. These are important 38 that help create repeat business 39 the food and beverage operation and for the hotel 40 .
26. A. position B. location C. place D. status
27. A. means B. is C. has D. hints
28. A. acceptable B. reliable C. accessible D. available
29. A. also B. but C. or D. still
30. A. purpose B. slogan C. title D. theme
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